Shoes that help you lose 20 lbs?
August 2nd, 2010
Sketchers and Reebok have emerged as leaders in the shape-up shoe industry, or what I like to call the “lazy man’s shoe”. They are sneakers geared toward women that are designed to contour the wearer’s legs and body and make them more fit. Just by walking! However the leader in fitness shoes, Nike, is not buying it. Check out this CNBC article about how NIKE is in no rush to join the shape up craze. And I’m with them. Shape-ups seem like another weight-loss, get skinny quick without sweating scheme that Americans love.
I can just see it now, folks spedning 80 bucks on shoes walking around while eating an ice cream cone and wondering why their cellulite isn’t disappearing. You gotta put some sweat equity in girl.
"The Shoe Works If You Do". Nike is combating the "Shape-Up" craze by giving women a shoe that will work with them and activate muscles during your workout to help you get fit faster.
Research has also proven that the sneakers have a slight chance of injuring the wearer. Nike is not in the business of grounding athletes but making them fly. The Shape-Up shoe is against Nike’s ideals. And if I wanted a shoe that would injure me while working out I’d wear my 5 inch stilletos.
To combat this Lazy Man’s shoe craze, Nike is doing what it does best, marketing and encouraging women with a shoe that helps ease the blow of training activities that women normally do. A shoe that will stop me from twisting my ankle while boxing, SIGN ME UP! It will also activate your muscles while doing squats, lunges and other fitness classes so you can get fit faster.
Now if only they can have a sneaker that won’t ruin my pedicure….
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